Honestly, I’m so excited to write this blog today. Combining two of my favorite things. Business and Tarot.
If just like me you love tarot, tarot reading, and even the beauty of all the different tarot decks out there, you may have already begun to wonder – How can I turn my passion and love for tarot into a tarot business?
Well, I’m here to give you all the information you need to get yourself started in the tarot industry and run a successful online tarot business. There are so many different options, many of which don’t even require much money to start up.
Keep reading to get started on your tarot business journey and find out everything you need to know about starting a tarot business.
Table of Contents
How to get started with Tarot
If you are relatively new to Tarot you’re probably wondering what the best way to get started with tarot is. Well, if you’ve already bought yourself a tarot deck, you’re already halfway there.
If you haven’t bought your first deck yet and aren’t sure which one to get started with I’d highly recommend starting with a Rider-Waite Tarot Deck to get to know the most universal cards and meanings.
Accompanied with the deck should preferably be a tarot guidebook with the card meanings for easy referencing. Below is one of my favorite starter decks to start learning Tarot in a fun and easy way.
Another option is to buy one of the many Tarot books available that cover the Rider-Waite elements and symbolisms, to help guide you as you learn about all the different cards and their meanings.
However, please remember that when a different deck speaks more deeply to you go with that one. Tarot is all about intuition, so listen to your gut right from the beginning.
Once you have your deck you need to get really familiar with the cards. Not just their illustrations but their meanings too. Touch them often and connect with the energy you feel from each card.
This is one of the most important parts when reading during a tarot card pull, you may have all the knowledge in the world but if you can’t feel the card you’re only getting half the story.
You’ll also need to start practicing tarot readings on yourself. You can do a daily tarot card pull, or go all out and do a regular full tarot reading. Just make sure you do it often so you get more comfortable with your deck, the placement of your cards, and the meanings behind each card.
Don’t be too worried about getting it 100% right, you’re learning and skill comes with experience. The more you practice, the easier it will become, and the more knowledge you will acquire regarding each card every time you practice a reading.
Once you are confident with your tarot reading you can move on and give readings to friends and family. This will help you to gain confidence in your intuitive reading skills. You’ll need these skills if you want to start a tarot business.
If you want a little more in-depth help when it comes to beginning your tarot journey check out my beginner’s guide to tarot.
How to Start a Tarot Business
Now, just like every time I start a new business, you might feel a little overwhelmed by this all. However, it is important to remember that the journey should be lots of fun too, and assuming tarot is a big passion of yours you’ll be learning every day.
Enjoy it along the way without losing sight of the end goal to work on Tarot from home. Because if the end goal is that you will want to earn money from something you love to do, then I suggest following our step-by-step guide on how to start a Tarot business and you’re going to be well on your way to setting up your very own tarot shop.
Create a Tarot Business Plan
The first step, in most cases, is to create a plan of attack. And honestly, I’m not one of the 80-page Word documents or excel ‘forecasts’. I believe a business plan can be short and concise, and learning and adjusting along the way is as important as a good plan.
Still, it’s important to write down what’s important to consider:
- The Idea; your idea should be easy to understand and describe. If you can’t put it in words, your customers can’t either.
- Market & Competition; identify your target audience and understand where your ideal customer is hanging out. Also, identify your main competitors and use them for inspiration.
- Product or Service; describe what you will offer in detail and put your price on it. Calculate all the costs that are included and come up with your profits.
- Sales & Marketing; develop a realistic sales and/or marketing plan to find and target your customers with your offer. Think about your branding, communication channels, and the content you’d like to create
- Financials; create a financial plan, including what it will take to start up this business and the profits you expect to generate in the first year.
- Business Structure; Decide on the legal structure of your business early on. Common options include sole proprietorships, partnerships, LLCs, and corporations. An LLC is often favored because it protects your personal assets from business liabilities while offering flexible tax options. Keep in mind that each state has its own requirements for forming and maintaining an LLC. For example, LLC in Texas requires filing a Certificate of Formation with a $300 fee, while New York mandates both Articles of Organization and a newspaper publication requirement that can cost several hundred dollars.
I believe it’s better to review your Tarot business plan (and new goals) every few months and iterate and expand as you go along instead of spending a lot of time at the start.
Every Tarot business is different but they all require the same tools to get started. The system, however, will take time to refine and improve, as you learn on your Fool’s journey!
Costs of starting a Tarot Business
To save you some precious time so you can focus on your new Tarot business, I identified the basic start-up costs for a tarot business below. Depending on the type of tarot business you’re going to start, you can remove or change the different costs.
Concluding from the above budget and my experience, I’d say starting a new tarot business would cost anywhere from $1500 to $7500. This obviously all depends on the type of tarot business you start, and your personal needs and wants.
How much can you earn from a Tarot business?
Obviously, this all depends on the type of tarot business you want to start. But for the sake of finding out a ballpark number, let’s take a tarot reading business for starters.
Let’s say you can ask for $60 per (online) tarot reading for an hour, doing on average 4 readings a day, that would be around 60-100 readings per month.
This would mean your tarot business could bring in $3600 – $6000 per month, and this number is likely to only climb as you get repeating tarot reading customers.
Types of Tarot Businesses to start
Before you even begin the fun parts of setting up your own tarot business, like creating logos and names, you’ll need to decide what kind of business you want to run.
It can be incredibly exciting starting a new tarot business and you can get caught up in all the fluff in the beginning but if you don’t have a solid idea of what your tarot business will even be about it can make your life a little bit harder.
You may already possess some unrelated knowledge and skills that will help you decide where your strengths lie and what kind of tarot business suits you.
You know what? I love a little listicle, so here are a few ideas – some of my favorite tarot business ideas – to get your tarot imagination whirring.
Do online Tarot Readings
When you thought of starting an online tarot business, I bet your first thought was providing online tarot readings. This is by far the most popular of all of my suggestions but that’s not to say that there’s always room for one more.
If you decide to go this route you’ll need to decide exactly what different kinds of readings you are offering. You might be tempted to go the whole hog and offer every type of tarot reading that’s out there. Avoid this idea like the plague, in the beginning at least. Keep it simple.
You’ll also want to decide how you will offer your services. Video calls have become incredibly popular, especially if you are providing one-to-one services and you will want to limit how many questions each client can ask the cards.
However, starting an online tarot card reading business is definitely not for beginners. You need to have knowledge and experience to correctly read your client’s cards. After all, they will be paying you good money to avail of your expertise.
Create a Tarot Course
Course creation has become a super popular way to create a business online in the last few years and if you have the knowledge, there are plenty of people who would rather spend their money learning from the best, rather than muddling their way through all the info that’s on the internet and in the library.
There are so many ways that you can create a tarot business built upon a course. You can provide a membership-only access portal, or provide a document of course details and information with their purchase.
You can even set up a Facebook group for all paying course members to communicate with each other. This is an especially good way to increase the value of your tarot course.
If you want to create a tarot course, you’ll first have to decide what problem your course will solve or what service it will provide. You may decide to market toward beginners, or it may be a tarot history course. You may even want to teach people how to create their own tarot decks or start their own tarot business.
The options are endless and really the only thing slowing you down will be your own imagination.
Design a Tarot Deck
If you have artistic talent, creating your very own tarot deck business may be just the thing for you. Creating a brand new tarot deck is a magical experience, but having people also revel in the beauty of your creation is something else.
Have a look at the tarot decks that are already available and think about what you can bring to the table that is different. There are so many ways you can sell your unique tarot deck. Online marketplaces like Etsy and Amazon help you reach more people with a little less marketing needed.
However, if you are a whizz at social media platforms like Instagram or TikTok you may be able to drum up a big enough following, allowing you could create your own tarot business website and sell directly to your customers.
You will need to pre-print your hand-designed decks, so you do need a little cash in your pocket to get you started here, especially if you have a specific quality and finish you want for your cards.
Write a book on Tarot
If you have a way with words and are exceptionally knowledgeable or experienced when it comes to tarot, you may be able to start your tarot business by writing a tarot book. That being said you don’t have to have all the knowledge in the world, it just depends on what you want to write about.
It could be a book for beginners, a book that chronicles your experiences as you have journeyed through the tarot world, or just a guide to each card and its meanings.
The great thing about writing books these days is you don’t even need to score yourself a publisher. So many people are self-publishing and absolutely smashing it as publisher-free authors. If you go with an online marketplace like Amazon KDP you won’t even have to print the books yourself, Amazon does all the hard work for you.
If you decide you actually want to print your books yourself you will have to find a way of selling them and you’ll have to factor in shipping costs and how far across the world you are willing to ship but you will get to keep every little bit of profit you make and you won’t have to pay any fees on distribution to a third party.
Start a Tarot Newsletter
Starting a tarot newsletter is not only a great way to start a tarot business if you are starting with $0, all you need is a laptop and an internet connection. But it’s also a great way to build a community of people who know who you are if you decide to move on to selling more tangible items.
Although it’s unlikely people will pay for your newsletters this is a way of building a reputation. By getting people to subscribe to your newsletter you can remind them weekly of who you, what you are all about, and keep them engaged with your story.
Create a Tarot Website
If you are an internet whizz, starting an online tarot business may be just the ticket for you. The great thing about starting a tarot website is it can be about anything. You can include blog posts about different tarot cards, have different tarot readings explained, and help people to start to understand tarot as it should be. Heck, you can even have a shop section on your website that can sell your tarot-related products once you’ve built your tarot community!
A tarot website is the most versatile type of tarot business because once you have your website designed, your domain purchased, and your name chosen it can grow with you whichever way you go.
You’ll want to decide if you are going to use a blog hosting website like WordPress, which in my opinion is a great place to start for beginners as they have some wonderfully easy present web designs so you don’t have to fork out a professional website designer.
If you decide to go the website route with your tarot business you are setting yourself up for whichever way your business goes in the future. If anything creating a tarot website is future-proof.
Host a Tarot Event
If you are an extroverted people-person, holding live tarot events may be your tarot business calling. They do require a little more planning and a lot more advertisement if you want people to sign up and attend. However, if you’ve got the confidence and determination this can be a super successful tarot business idea.
A lot of tarot events are held in person and to be honest, there is something incredibly special and mystical about attending a glitzy event with others who value and appreciate the beauty of tarot, just like you do.
But, with the way things are right now, *cough-cough* I’m looking at you Covid, the world of online event hosting has exploded and more and more people are loving the idea of getting to experience these events without having to leave the comfort of their own home. The bigger plus as a tarot business owner is that online tarot events cost far less to host than live in-person events.
All you’ll need to do is decide what services you are offering for the event, whether you are having guest speakers, competitions and giveaways, or even free readings. The world is your oyster when it comes to hosting an online tarot event.
STEP-BY-STEP INSTRUCTIONS ON STARTING A TAROT BUSINESS
Now that you wrote your tarot business plan, decided on what type of tarot business you want to start, and even created a budget, you’re ready for the next steps of this adventure. Here’s a quick checklist of things to take into account when starting your tarot business.
- Plan your Tarot Business (Check)
- Create a Budget (Check)
- Form your Tarot Business into a Legal Entity
- Open a Business Bank Account with Credit Card
- Register your Tarot Business for Taxes
- Set up your Accounting properly
- Get Tarot Business Insurance
- Define your Tarot Brand
- Create your Tarot Reading Business Website
- Set up your Tarot Socials like Instagram or Pinterest
- Start advertising and sales
- Make your first sale!
That’s it for now. I decided to publish this article on how to build a profitable tarot business already, while in the meantime, I’m working on an extended and more in-depth version of this article, to help you even more on your way with tarot business templates. more tips and helpful tools to skyrocket your business to the next level.
Getting started in the Tarot Business
So, what do you think? Are you ready to leap headfirst and start your very own tarot business? As you can see, there are so many different ways you can make a living from tarot and there are even more options than the seven I’ve given you here, the options are limitless.
Have you already started a tarot business? If you have why don’t you drop a comment below and let us all know what you do? You never know you may inspire someone to change their life too.